Amazon has just about everything under the sun packed in warehouses across the globe. They started their own in house grocery brand Solimo. They took out some of the grocery items and rebranded it Happy Belly. I decided to order a 32oz Jar of Happy Belly Wildflower Honey for $8.95. With Amazon prime, it showed up the next day in Austin, Texas. Curious if Amazon’s Honey is legit or if it even taste decent? Read on for my review.
Happy Belly Raw Wildflower Honey
As a self proclaimed “Honey Purist” I thought I’d never purchase a blend of Honey from Amazon. A once was book retailer now with a million different brands under their Umbrella.
Amazon has bought tons of startups and brands over the years. For this particular product, they took their exclusive Solimo line and rebranded the Honey under Happy Belly.
About Happy Belly (Solimo)
Not much details can be found about Amazon’s in house brand. It’s just one of the many, there’s also amazon basics and several others as well. Solimo is still a functioning brand for Amazon. You can find Vitamins, Beauty Products, Health Care Products, Hand Soap, Beverages like Coffee and more.
Happy Belly prioritizes in the grocery department. They offer an expansive product line from things like; Snacks, Spices, Beverages, Cookies, Honey and Nut Butters, and even Milk.
You’re only going to find 2 types of Honey with Happy Belly. Wildflower and Clover. They plan to expand their in house brands even further to rival the retail giants Walmart and Target.
Nutrition and Source Details
See that foam at the top? That’s normal. That’s air being released from the Honey from temperature fluctuation.
The term raw has nothing to do with filtration; it refers to pasteurization.
Raw honey isn’t pasteurized and can be either filtered or unfiltered.
Honey that hasn’t been pasteurized will say “raw” on the label.
If it hasn’t been filtered, the label will say “unfiltered.”
Local Honey is often raw and unfiltered and not organic.
True Source Certified, Distributed by Amazon out of Washington.
This is a blend of Argentina, Canada and USA Honey.
That’s a typical trio for commercially processed and imported budget Honey.
For all we know, Amazon only provides the plastic bottles and outsources the Honey to farmers in Argentina and imports it through Canada then to the USA to distribute it.
Price
I paid about $7 for the Wildflower, It’s currently $11 which is overpriced. It fluctuates, I’ve seen it as low as $6, sometimes even as high as $12. The Clover comes in a 16oz, no 32oz option ( also odd ) for $7.
Unstable pricing isn’t very trustworthy in my opinion.
One review said that the Clover tasted better than the Wildflower.
Yet another stated that the Clover tasted like the Wildflower.
I wouldn’t be surprised if it’s the same thing with different labels.
I reached out to Amazon customer support about their Happy Belly brand, but I was referred to product returns. It’s really hard to find any real proof of this Honey’s source or claims.
If You’re Desperate
I did discover that people who make mead prefer this Honey as it’s cheap in bulk and readily available with prime and they aren’t worried about using a budget honey with their recipe. They come in squeeze bottles, but you take the risk of Amazon packing this in an empty box and them breaking.
Try These Instead
Organic Great Value Raw Honey – Walmart, better choice.
Kirkland Texas Raw Unfiltered Honey – If you’re able to shop at Costco.